Modestep is recognised within the underground music scene to be very influential on contemporary dance styles. Within Dubstep, the genre as a whole contains so many different aspects of lifestyle that influences the video and the choices made within it. This has been shown in the music video "feel good" as a clash of different lifestyles rejoice to the unique sound of Dubstep. the iconic feel good video demonstrates the supposed power or drive that the music brings to you, irrelevant of who you are or what you do. For example as the the office worker/business man, confronts an young adolescent girl who is called to pass on the "feel good" sensation which has been fabricated and is contained in a brief case, two different classes of people meet who would normally have no association in reality. This is one of the many conventions which establish the genre characteristics.
2. The relationship between the lyrics and visuals.
Modestep – Feel Good Lyrics
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
[fades out]
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
Your face
Your face
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
[fades out]
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
We can bring it back
Bring real music back
We can bring it back
Bring real music back
It might not be everyone’s taste
We can bring it back
Bring real music back
___ down to waste
We can bring it back
Bring real music back
It’s gonna put __ on your face
[fades out]
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Now let me hear the bass
[overlapping]
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Yah
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
[fades out]
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
Your face
[overlapping]
Yah
Yah
Yah
Yah
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
Cause the music makes me fell good
When I see that look on your face
Cause the music makes me fell like you
When I see that look on your face
When in analysis of dubstep music videos or even the lyrics notice that there is usually never a narrative set within the lyrics, however the music video establishes a story and is illustrative of the pragmatic meaning of the lyrics opposed to most, if not all other music genres. The chorus is looped repetitively throughout the track, this links to the fact that Dubstep is consistent and carries on having a hybrid, hyper vibe.
The lyrics that say 'we can bring it back, bring real music back it might not be everyones taste' have a reference to the fact that Dubstep is very versatile at the same time people either hate it or love it, the video construction is has been done in this way intentionally to relate it andrew good wins theory of the 'amplifying' approach' to music videos as the lyrics are descriptive of the action within the visuals of the 'feel good' sensation in a literal manner.
3. There is a relationship between music and visuals
often in music videos the visuals have an obligation to be in sync with the music and coordinate with the track in time with specified beats, this could be on the drum beat or in time for a hook. In this case, the scene deviated from location to location on every third beat. As the build to the chorus comes up, there is a jump cut which abruptly changes from a quiet office to havoc as all the office workers are dancing away and on top of tables, this is usually done within videos to amplify the effect of the chorus and hook.
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work.
Initially modestep is not shown in the video, the narrative within the visuals is gradually built up, and a stage performer is shown in the centre of a busy rave. videos have a tendency to have a significant number of close ups, modestep is shown through a number of angles in extreme and normal close ups this has not only been done to emphasise the expression un his face but to portray his unique ability as a singer and producer, the band is also shown to be mixing on turn tables also displaying their skill. the main artist being the lead singer/producer modestep is given more screen time as his face for promotional purposes is shown dominantly in comparison to everyone else.
5. there is frequently reference to particularly voyeuristic treatment of the female body.
Within popular music genres depending on the context of the lyrics and video concept obviously, voyeuristic and objectification of the female body are a common theme. The reference to this in the video illustrate that the urban culture is behaving in this manner without judgement or objection. The fact that these explicit are being shown do not promote the idea of this, it is purely supplementing to the realism of the video as in various raves and parties young women tend to do what is referred to as 'grind' with strange men.
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